YouTubers have to declare ads. Why doesn't anyone else?

Publicerades den 15 feb 2021
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: selists.info/less/video/c6dlbMuMi8qop84.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
SElists declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Kommentarer

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SElists titles have to be short and catchy!

    • Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

    • We gotchu fam

    • Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

    • btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

    • Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

  • just HOW can you look 40 and 4 at the same time?

  • 28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.

  • Asbestos Land looks like a great theme park!

  • It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.

  • Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.

  • SElists just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on SElists, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.

  • I totally need that doorbell tho.

  • 11:46 is the best part of this whole video

  • Because SElists people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.

  • Thank you for helping us be aware

  • People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.

  • "We'll be right back after these messages," "mY mESsage!"

  • "Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age

  • Haha never try to talk with a lungful of vape. Never ends well 😂

  • All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"

  • Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.

  • Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?

  • 🖕 the Government

  • I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.

  • Talking crap about the mouse. I wonder when/if they will find Toms body.

  • Well then why doesn't SElists practice what they preach? The entire company is one big advertisement for NWO satanists.

  • What do u mean by declare the advertisement,,

  • 7:44 The former POTUS proved that these U.S. rules/laws are more like a pirate code (more of a guideline that one is free to ignore if it suits one's purposes and one has enough money and/or political clout to avoid the consequences of ignoring those rules/laws.).

  • You get a like because you mentioned the Kinks and their song Lola

  • When the ad popped up at 12:33 I nearly lost it. The timing was too perfect. “IS THIS AN ADVER-“ *ad*

  • Wouldn't it be "Draw the line just *above*"? Implying they are compliant to the line? Drawing the line just below what they do sounds like knowingly crossing the line and a hard position to defend

  • I like the political ad restrictions you have over there, maybe it wouldn't have led to some of the idiots that we have in office today... the Comics Code is still enforced, the stupid should be protected from themselves, I suppose...

  • The Vape made me Sub So it actually did work...

  • We should create regulatory rules for applying critical thinking instead.

  • Did you get paid for mentioning BBC so many times? :-)

  • makes me curious about how stuff like yugioh works, in terms of advertising disclosure. the shows were edited for US releases for years (and afaik still are?) to not show the actual physical cards. to me that always seemed like a legal obligation to avoid product placement, but i've never actually looked at it. where is that line drawn? is the whole show an advertisement for cards? what about games like cool spot or pepsiman? this goes so deep. help

  • Here we have 🌈lobbying🦄 in action.

  • Excellent ad timing

  • time to play is this an advert: ad starts just one letter from the ending of the spoken word advert. classy google algorithm nonsense

  • I got as when I open Is video

  • The FTC itself is unfair and deceptive. a bunch of hypocrites nothing more.

  • "Och, that is awful. Don't vape, kids!" (31:38) The most important message of this video imho.

  • That vape cough made you worthy of my thumbs up

  • 0:30 RAID SHADOW LEGENDS

  • noisy cricket

  • 14:37 was an advert for Smiths Detection, part of Smiths Group plc

  • Such a good video!!

  • I would like to order 3 ring door bells ... Notq ring but ring like circle ....you know the one .?

  • My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29

  • Damn you for making me listen to even 5 seconds of Pittbull.

  • i literally thought tomreacts existed

  • Television will be dead in 5 years anyway.

  • Ant and Dec don't have to declare ads because of their initials

  • Excellent, clever video, very well put together.👍👌😁

  • VERY INTERSTING VIDEO

  • hankering for a subway sandwich...

  • are you elizabeth holmes in disguise?

  • Tom figured life way back in 2013.

  • Tom is getting increasingly funnier every video.

  • "is this an advert?" *gets youtube mid roll ad*

  • Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.

    • But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.

  • if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.

  • Came from MKBHD's podcast. Was worth it

  • Fun fact. If you look in the comments and see hundreds of people already posted the same comment, you don't need to post it.

  • ADVERTISING is DOOMED, discuss

  • Is Tom Scott advertising Tom Scott?

  • Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.

  • Here in Italy they do it in TV as well.

  • 8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?

  • The answer, is always, CAPITALISM

  • "this video ain't sponsor" now let me show u a game called raid shadow legends

  • Right after Tom said “it’s time to guess, is this an advert?”, I got an advert from SElists.

  • this says alot about are society

  • Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......

  • Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized there’s PRODUCT PLACEMENT! And was like “woah so weird they didn’t have to say anything about that”

  • The amount of checkmarks in this comment section is insane

  • What happens if you are doing a product review? You will be mentioning the brand name.

  • Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...

  • I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face

  • Ring door bell = mark rober

  • You can be a good voice actor for " Legion" the geth

  • Where are Nord vpn, shark vpn, raid shadow legends....

  • What extensive research, what a structure, this video is lot more than its titile!!!!

  • when the impostor was cough😲🥱😪🥱😒😖😒😲😲😲😲😲👨‍🏭👩‍🎤👩‍🎤👩‍🎨👨‍💻👩‍💼👩‍💼👨‍🌾👨‍🔬👨‍💼👩‍🎤👨‍🎤👩‍🎨👩‍🎨👩‍💼👩‍🎨👩‍🚒

  • Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?

  • This dude is such a square. I love it.

  • I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

  • Love how before the video started- I got an Ad😩

  • Goodness me, Tom. 30 minutes? Are you upset?

  • Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?

  • Well done, and well said. Just my $0.02 (is that advertising money?)

  • You know nothing about YT Suppression.

  • DISGUI$ED GAMBLING GAME is better than raid shadow legends wow

  • This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.

  • "Don’t vape kids" - the real message of this video

  • hmm.. does anybody know where i can find a google?

  • Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.

  • Is this an ad- *ad plays* yes..yes it is

  • SElists Premium fee doesn"t seem so bad now.

  • i got 2 ads right in the start

  • No one should be allowed to trademark any word, spearmint, apple, windows, etc.

  • Did you really choke?

  • 12:31 got an advert then

  • You make some good points. However, I still think Gucci Gang shouldn't get air time.